About PRZM

The salvage lifecycle, from tow to sale, in one platform.

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Why we are building PRZM:

Automotive salvage is a $50B industry. Towers play a crucial role, but see a fraction of that value. PRZM changes that.

Salvage vehicles wouldn't move without towers. Today they are paid on the primary tow and a couple of days in storage, but the biggest piece of the pie is reserved for billion dollar salvage auctions. We built PRZM to get towers a bigger piece of the pie.

With PRZM, towers handle the tow and all of the vehicle storage. Total loss vehicles generate 10 to 12 days in storage rather than a massive salvage auction picking vehicles off their lot in a day or two while creating massive headaches.

PRZM works because it fits into your process as is. No new software, no long setup or changeover, and no cost to the tower. The last thing you need is another piece of software cutting into your margin and another process slowing things down on your lot. For towers, PRZM operates as more of an association than a company. We exist to make you more successful in any way we can.

In addition to increased revenue from storage, we built an industry-best towing system to run your business. It connects dispatch, impound, and an online auction all in one. You don't need it to store cars, but towers who make the swith save 10+ hours per week in double entry cerated by their current systems.

60% of total loss candidates are handled by towers. Insurers lack access to structured data about those claims.

As a consequence, first notice of loss starts with partial, delayed, and unstructured data. This has downstream effects on cycle times, accuracy of valuations, and ultimately how much insurers are able to recover.

Towers are mission critical in the claims process, but communication and data transfer between insurers and towing companies is an unstructured and manual process. With PRZM, insurers capture real-time vehicle and incident data at the moment of tow and sell total losses directly from the impounding lot--accelerating cycle times.

Like a customer data platform sits between your first-party data and downstream tools, PRZM is the layer between tower collected information and the processes insurers rely on that data to complete.

PRZM is not just another inspection tool. We deliver AI-ready vehicle data and imaging, exact locations, and timestamps that insurers can trust and act on immediately. This turns a drawn out, adjuster-driven process into a tech-driven one that gives insurers real time visibility. Selling on PRZM Marketplace removes costly secondary tows, cuts weeks out of the process, and gives insurers the same access to a massive nationwide buying network.

We build systems and processes that benefit towers, insurers, and consumers.

Who We Are

We give teams powering the physical economy superpowers.

We’ve spent a combined 40+ years building marketplaces and systems of record in the towing, automotive, and staffing industries. Our obsession is building digital tools that integrate seamlessly with physical processes.

Join the team.

PRZM is creating the operating system for the towing and salvage industry. If you are passionate about building transformative tech, we’d love your help.
Work at PRZM:
  • Assign jobs in seconds.
  • Find answers quickly in a single system of record.
  • Automate reporting and invoicing
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